Encouraging Sustainability by Digital Means

Excerpt from LEAD-WiSE:

There are many ways for companies to encourage sustainability within their organization and community, yet one aspect that is often forgotten is the use of remote or digital work. Prior to the global COVID pandemic in 2020, working from home was not seen as a productive alternative to an office environment. A growing movement of ‘digital nomads’ or entirely remote workers was starting to carve itself a niche within the workforce – but overall, the concept of working individually in a non-work sanctioned environment was not usually tolerated.

“Pre-pandemic, there […] was a negative stigma associated with volunteering to work from home,” explains Nicholas Bloom, an Economics professor at Stanford University, “The pandemic obviously changed all of this because everyone was doing it. Now this negative stigma has disappeared and it’s become normalized.” Several pre-pandemic studies highlighted that persons working from home were more efficient and productive overall, and following the pandemic when more fully remote and hybrid positions are available, those trends have continued.

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